Design plays a larger role in our lives than many of us are aware of. It has an effect on how we feel in certain spaces, if we notice one ad and ignore another, choose this product instead of that one, or linger on certain websites longer than others. Whether for web or print, design principles come into play.

Color choices, fonts, patterns, textures and images are used to create a mood or express a certain style. A good design is functional as well as beautiful. Well designed lay-outs help us find our way around complex websites. They allow us to quickly move through info-intensive printed pieces. They help us make purchasing decisions. Well-designed pieces grab our attention and spark our interest.

A lot of research has been done to show just how quickly first impressions are made (less than a second!), and the speed at which a customer decides to buy or not to buy (it takes about 7 seconds to close a sale). So, how you present your business to your potential market is very important.

Those first impressions will be based on your promotional decisions. The materials you use to present your company should inspire customer confidence, as well as make you stand out from the competition. This is where marketing strategy and design comes in – to provide you with a consistent look and feel for all your promotional materials, planned with your business goals in mind and designed to appeal to your target audience.